Ality Private Office

ABOUT US

Ality Private Office is a privately held partnership founded by a team of experienced professionals from diverse industry backgrounds. Structured on the principles of the traditional family office, Ality extends this model beyond families to serve select individuals. 

We provide a comprehensive suite of services designed to manage and optimise our clients’ personal and professional affairs. By operating through an annual membership model, we provide the scale, discretion, and personalised service of a dedicated family office—tailored to each client’s unique needs, while leveraging economies of scale.

OUR VALUES

At Ality Private Office, we are deeply committed to each client and believe that our reputation is paramount. We tailor our approach to every client and work dynamically to deliver services bespoke to their individual needs. Our goal is to provide exclusive, exceptional service—always going above and beyond to deliver in any capacity required.

SERVICES

  • BUSINESS FACILITIES

    We provide a London-based office in W1. Clients may use the office as a postal address for added privacy and convenience, and receive access to private boardrooms, video conferencing facilities, and secure printing services.

    CONCIERGE & LIFESTYLE SUPPORT

    We curate a personalised suite of lifestyle and asset services, tailored to each client’s distinct preferences and priorities. From acquiring fine art, timepieces, and jewellery to managing household staff and payroll, securing access to private members’ clubs, arranging bespoke travel and residences, sourcing exclusive event invitations, and providing luxury chauffeuring in major cities—every detail is managed with absolute discretion, care, and precision.

  • PERSONAL CLIENT PA

    All clients are provided with a Personal Assistant to assist with day-to-day requests, full service offerings, and bespoke assistance as required.

    REAL ESTATE

    We offer specialised advisory services across property purchase, acquisitions, investments, lettings, and sales. With extensive experience in the UK real estate market, our team provides access to a broad range of investment opportunities tailored to each client’s interests and requirements. From £400p/w rentals to £100 million developments, we operate across all levels to meet our clients’ property needs with precision and insight.

  • BUSINESS ADVISORY

    We provide bespoke research and reporting, corporate representation, and business planning support, backed by strategic insight into direct investment opportunities. Our team also assesses and structures shareholders’ agreements to ensure every partnership aligns with our clients’ objectives. We believe that every investment—whether £10,000 or £100,000,000—warrants meticulous due diligence to safeguard its integrity, ensure its sustainability, and reflect our clients’ long-term vision.

    CHARITABLE AND PERSONAL DEVELOPMENT

    From supporting well‑established charities through strategic partnerships to helping clients establish their own philanthropic foundations, we are deeply committed to empowering impact‑driven initiatives. Clients also benefit from personal development opportunities—including education, life skills training, and time management support—equipping them with the tools and confidence to shape their future with intention.

  • ADMINISTRATION

    We provide our clients with access to our trusted professionals for legal and specialist support, complemented by liaison services with vetted consultants to facilitate strategic networking and partnerships. Our assistance also extends to comprehensive household audits—including insurance, utilities, and cost‑efficiency reviews—alongside day‑to‑day executive support and integrated planning.

    LOGISTICS

    We manage freight handling, luggage forwarding, travel security, specialised insurance, and comprehensive country and location checks. We also support visa, consular, and relocation services. With a deep understanding of high-demand lifestyles, we excel at providing logistical support to accommodate time-sensitive schedules.

  • SOCIAL MEDIA AND PARTNERSHIP OPPORTUNITIES

    We support clients in identifying, evaluating, and structuring social media collaborations, brand partnerships, and strategic commercial opportunities—including equity‑based or “sweat equity” arrangements—that reflect their personal brand, values, and long‑term ambitions.

    SECURITY SERVICES

    From providing close protection for our clients and their families, securing properties, safeguarding assets, to offering cyber security assistance–our services ensure complete coverage. Our relationships extend from day-to-day security and drivers to full military protection, including a cybersecurity team that can carry out a Security Vulnerability Assessment (SVA).

THE TEAM

  • STEVEN MURAD

    As an entrepreneur, Steven is involved in a multitude of businesses. From investment to retail and property development, he has vast experience in various industries both in the UK and abroad. With an intense focus on client relations, Steven is extremely personable with an exceptional attention to detail, always putting the client first.
  • RICHARD KNOTT

    Richard is a seasoned leader in football operations, strategic management, and live event delivery. With nearly a decade at Tottenham Hotspur FC, he played a key role in stadium operations and major sponsorship activations. Richard maintains an extensive network across the sports and entertainment industry, working closely with leading organisations, artists, and ownership groups. Richard is passionate about community-led initiatives known for his inclusive leadership and eagerness for collaboration.

  • ALANOUD ALRASHEED

  • JACKIE HWANG

    With experience across both the EU and UK, Jackie brings a consulting background and organisational capabilities. Friendly and proactive, she is eager to help clients achieve their objectives while building strong working and personal relationships. Jackie has a deep personal passion for the entertainment industry and maintains a growing network across the sector, which she is eager to utilise to to create meaningful opportunities and value for clients.

TESTIMONIALS

  • “Working with Ality has been a pleasure. They have full commitment to their clients at all times, focusing on quality and efficiency, always delivering for their clients. Ality work in a very professional manner. They are extremely diligent and trustworthy and my working relationship with Steven and the team has developed into a long lasting friendship.”

    Antonio Rüdiger

  • "I have had the pleasure of working with Sam on over 200 property transactions. Sam is one of the most passionate, knowledgeable, and experienced property advisors in the industry. He handles matters with a fine balance of professionalism and a personal touch, while looking after clients' best interests."

    Nic Tiong, Healy’s LLP

  • "I have worked with Sam for many years and his ability to look after his clients, structure deals and find solutions using creative thinking and his vast knowledge of the industry make him quite unique in his ability to generate wealth. I also know Steven very well and they are both professional and friendly and so excellent business partners and advisors."

    Vidhur Mehra, Benham & Reeves

  • I have had the pleasure of knowing and working with the Ality team for many years, and I have always found them to be knowledgable, professional, honest and totally client focussed. Their networks are exceptional, as are their work rate… on top of this, Sam and Steve are great fun to work with, so all told a winning combination!

    Marcus Allen, Cult Wines

ENQUIRE TODAY

CONTACT

info@apo.co.uk

+44 203 871 2999

7-8 Stratford Place, London, W1C 1AY

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